Efforts should be made on characterizing Tibetan music and forging it into a brand, according to the Tibet Music Summit recently held in Lhasa, capital city of southwest China’s Tibet Autonomous Region, reported Xinhua News Agency.

Consensus was reached in the summit that Tibetan music still has a long way to go by well-protection and inheritance.

Tibetan music has won domestic even international fame following its developments in the 1950s till the beginning of this century.

But Tibetan music is less styled and creative than it is supposed to be, according to professor He Xiaobing from Communication University of China in Beijing, one on the top of its kind.

Consequently, less classical works are produced, among which few can endure the test of time and keep its audience.

To drag Tibetan music out of the back water, various measures can be adopted, according to Professor He.

Fashionable elements should be added in terms of style, rhythm and instruments to combine the tradition with modernity, according to a famous music producer, adding that integration of music from other Tibetan inhabited areas is necessary.

Tibetan Music Summit is one of the spotlights of the 2012 Lhasa Shoton Festival lasts from August 17 to 23. The 2012 Shoton Festival holds various events including Tibetan Music Summit, Lhasa Beer Festival and equestrian performance. The seven-day festival, which literally means "yogurt banquet festival," is one of the most important festivals for Tibetans.