![The happiest city sculpture sits in the Norbu Lingka Square in Lhasa, the distinctive feature of Lhasa as one of the "Happiest cities in China"[Photo/ Tibet.cn]](./W020120223522760887948.gif)
The happiest city sculpture sits in the Norbu Lingka Square in Lhasa, the distinctive feature of Lhasa as one of the "Happiest cities in China"[Photo/ Tibet.cn]
Tibetan tourism in 2012 will be featured as "Happy Tour in Tibet", according to Tibetan Tourism Bureau. As a result, the marketing will focus on "happiness".
Themed tourism year is an effective strategy of promotion and it goes well with the development of tourism. Guided by this strategy, tourism courses will be multi-functioned and well structured. As for consumers, traveling in Tibet would mean fashion and fun.
Themed tourism year can be traced back to "Friendly Tour" launched in 1992 by the National Tourism Bureau. This time, Tibet combines the national strategy with its unique tourism, and comes up with the themed tour of 2012, "Happy Tour in Tibet". This is an opportunity to enrich its natural and cultural tourist products and push the tourist service into a new level.
