The "flash mob" in Qinghai Lake [Photo/Chinanews.com]

"I did not expect that scenic spots in my hometown Qinghai had producedsuch a wonderful program", said Su Hailin, a Beijinger who was born in Qinghai, on May 25.

Through the popular network WeChat, he saw a "flash mob" video staged near the Qinghai Lake on May 19 and immediately recommended it to his family and friends.

The "flash mob", recently popular in the world, is a brief form of performance art that is disseminated using the Internet and social media.

On "China Tourism Day" on May 19, the Qinghai Tourism Bureau and the Qinghai Lake Scenic Area Management Bureau organised a "flash mob", which has since become a hit on Tencent, Youku, Iqiyi and several other well-known video websites in China.

According to statistics, within a week the video has "exploded" the web, and was widely viewed by Internet users home and abroad, gaining millions of hits.

The performers in the "flash mob" sang some popular Chinese songs such as the and pop songs, which were punctuated with Tibetan folk dances such as the “Gorchom Circle Dance” to increase interaction with tourists. With aerial photography, the video has a novel form and rich content.

According to the Qinghai Tourism Bureau, the "flash mob" integrates song and dance performances with spectacular landscape video to promote the scenic spot. It is a productive and innovative way for Qinghai Province to promote tourism.

In the future, the Qinghai Tourism Bureau will further explore the characteristics of tourism marketing in the Internet age and look for more innovative ways to enhance brand awareness of the "Beauty of Qinghai" tourism.